BD360
Skills

416-809-6015

belinda48@hotmail.com

Markham, ON L3S, Canada

BELINDA BULLEN, MBA

CERTIFIED PROJECT MANAGER, MARKETING & COMMUNICATIONS PROFESSIONAL.

1

Project Management & Marketing Excellence:

10+ years of project management and marketing and communications experience, specializing in waterfall and agile project lifecycle, brand and marketing development and content campaign strategy across traditional and digital channels.

2

Project Mangement & Marketing Certifications:

• Scrum Master/Project Manager Certified
• PMI-ACP Practitioner Certified
• Marketing Management Certified
• Social Media Marketing Certified

3

Professional Speaking:

Seasoned public speaker on project management, branding, market trends, business intelligence, growth strategy, and advertising

4

Core Strengths:

Proven expertise in program and portfolio management, with exceptional stakeholder relationship and retention skills

BD360 Inc. (Webby360.com)

BD360 Inc. (Webby360.com)

08/2008 - Present

Director, Digital Strategic Partnership Marketing and Programs

Brands: BaAM Productions, Harris Institute, Cestar & ABM College, G987FM, Thunderdome Sounds and more.

Strategic Leadership

Provide strategic business development, marketing, and program consulting while overseeing budget allocation, brand development, and execution, data analysis and reporting.

Content Strategy

Craft and implement comprehensive content strategy plans for diverse client stakeholders, ensuring alignment with organizational objectives.

Creative Direction

Managed creative projects from conceptual to final output such as static and dynamic digital branding and advertising material, websites and live event marketing materials.

Portfolio Management

Portfolio management for traditional, online paid and organic media advertising, e-commerce and CMS website design, development and maintenance.

Campaign Development

Created/produced and implemented marketing campaigns for radio, print, organic and paid digital advertising (Google, Facebook, LinkedIn, YouTube, X).

HCI Marketing and Communications

HCI Marketing and Communications

06/2022-01/2023

Senior Account Manager, Digital Marketing Specialist

Brands: Blackberry & A3 Advancement for Automation

1

Sales Growth

Formulated compelling proposals and business strategies aligned with stakeholder objectives.

2

Cross-Functional Collaboration

Orchestrated cross-functional teams in strategic campaign development and integration, fostering collaboration among developers, content creators, and data analysts.

3

Communications Planning

Led the creation of company communications plans, quarterly and annual reports, project charters, and life cycle roadmaps.

4

Digital Marketing Expertise

Ensured seamless implementation and testing across diverse digital platforms: Google, Meta, LinkedIn, YouTube, X, WordPress, and MailChimp.

Bubblebox

Bubblebox

10/2021 - 06/2022

Engagement Manager, Marketing - Project Manager

Brands: Parq Vancouver Casino

Project Leadership

Developed project charters, overseeing the project lifecycle from team collaboration to budget management and user requirements.

Technical Implementation

Led technical teams in deploying custom Salesforce solutions, optimizing efficiency and effectiveness throughout the implementation process while ensuring alignment with client goals.

Process Optimization

Contributed to Scrum ceremonies, optimizing processes for enhanced project delivery. Demonstrated cost-saving measures by managing hours and budgets across all Salesforce engagements.

CRM Solutions

Implemented projects for CRM and Salesforce automation, and seamless data integration.

Kenna

Kenna

11/2018 - 10/2021

Senior Account Supervisor, Manager

Brands: BASF Canada

$5M

Annual Budget

Managed digital solutions program

1

Strategic Planning

Optimized resource allocation and oversaw profit and loss statements while orchestrating large-scale marketing initiatives and digital strategies.

2

Process Development

Developed and implemented Standard Operating Procedures (SOPs) for all digital channels, ensuring consistent delivery of brand-centric digital solutions.

3

Client Leadership

Guided clients through the entire lifecycle of digital programs while directing the development of customized digital solutions aligned with brand objectives.

TechWyse Marketing

TechWyse Marketing

Agile Project Manager

Brands: Toyota and SMBs

03/2017 - 10/2018

Project Scope Ownership

Established and maintained ownership of project scope, developing comprehensive marketing plans and project briefs.

SOP Development and Training

Drafted and presented Standard Operating Procedures (SOPs) and provided agile training to cross-functional teams.

Collaboration and Communication

Monitored processes to enhance information flow between internal and external cross-functional teams and vendors.

E-commerce and CMS Expertise

Led e-commerce and CMS website design and development roadmaps using Adobe Workfront.

Campaign Execution

Collaborated with internal and vendor partners to ensure successful campaign execution.

Education & Training

Education & Training

1

International Scrum Institute

SCRUM MASTER Certification

Specialized in agile methodologies and team facilitation. Achieved perfect score on final assessment. Focused on enterprise-scale agile transformations and marketing team applications.

03/2024 - 03/2024

2

University of Liverpool

Master of Business Administration (MBA), Business Administration

Concentration in Digital Marketing Strategy and Project Management. Graduated with distinction (3.8 GPA). Thesis on "Implementing Agile Methodologies in Marketing Agencies" received departmental honors.

08/2015 - 08/2018

3

Project Management Institute

PMI-ACP Certification

Advanced certification in Agile project management. Specialized in marketing campaign management and digital transformation projects. Completed 2,000+ hours of agile project practice.

04/2015 - 08/2018

4

George Brown College

Marketing Certificate & Social Media Marketing Certificate

Dual certification with focus on digital marketing strategies and campaign management. Achieved President's Honor Roll. Led student marketing team for local business outreach program.

09/2008 - 08/2010

Skills

Skills

Team Leadership

Builds and guides high-performing teams, fostering collaboration and driving results through effective delegation.

Public Speaking

Engagingly presents ideas and effectively communicates information to diverse audiences.

Business Development

Identifies new opportunities and strategies for growth, fostering strong client relationships.

Corporate Communication

Navigates internal and external communication channels, fostering transparency and collaboration.

Consulting

Provides expert advice and guidance, helping clients achieve their strategic goals.

Project Management

Leads complex initiatives from conception to completion, ensuring efficient resource allocation and timely delivery.

Technical Proficiency

Technical Proficiency

Digital Marketing Platforms

Meta Ads, Google Ads, LinkedIn Ads, X Ads, Spotify ads.

Marketing & Analytics

HubSpot, Mailchimp, Hootsuite, Zapier, Adobe Cloud, Google Analytics, Tableau.

Project Management

Workfront, NetSuite, Jira, Asana, Monday.com, Trello, Atlassian.

Enterprise & Cloud

Salesforce Marketing Cloud, Mission Control, Sales Cloud, Service Cloud, Email Cloud.

Productivity Tools

Excel, PowerPoint, Microsoft Word, Semrush, Canva, GTM.